PRIVACY NOTICE

INNOVATION FINTECH, SCU (trade name: INNOVATION), located at 12 No. 62A, San Antonio Cinta, Mérida, Yucatán, C.P. 97139, is responsible for the use and protection of your personal data, and in this regard, we inform you of the following:

Privacy Department

To address any request regarding the exercise of your ARCO rights (Access, Rectification, Cancellation, and Opposition), the revocation of the consent you have given us for the processing of your personal data, to limit the use or disclosure of your data, or regarding the purposes for which your personal data is processed, we offer our Privacy Department through the following contact methods:

Privacy Department
Email: info@financialgroup.mx

To communicate with you, we require the following personal and contact information in your request:

Name of the data subject

Letter of authorization if the request is made by someone other than the data subject

Copy of the data subject's identification

Email Email

Telephone

After receiving your request, you will receive our response within a maximum of twenty business days via the contact information you provide.

For what purposes will we use your personal data?

The personal data we collect from you will be used for the following purposes, which are necessary for the service you request:

To allow registration on the site

To access the site's content

For billing and collection

To verify the provided geographic area with your location generated by GPS and Wi-Fi signals

Location and communication

Additionally, we will use your personal information for the following secondary purposes, which are not necessary for the requested service but allow us to provide you with better service:

To send advertising

For referral contacts

If you do not wish for your personal data to be processed for these additional purposes, you may indicate this through the means by which you provide us with your personal data, by selecting the corresponding option.

Refusal to allow the use of your personal data for these additional purposes will not be grounds for denying you the services and products you request or contract with us.

What personal data will we use for these purposes?

To carry out the purposes described in this Privacy Notice, we will use the following personal data:

Contact information

Identification data

Employment data

Financial or asset data

Demographic data, including data related to the geographic location of the device you use to access our Services.

Similarly, when you use our Application, we may collect information about your device, which may include, if required, information about the device's geographic location and contact usage, information generated through the use of other services such as GPS, Wi-Fi signals, and contact logs, and information regarding the device's technical and operational characteristics.

How can you access, rectify, or cancel your personal data, or object to its use?

You have the right to know what personal data we hold about you, what we use it for, and the conditions of its use (Access). Likewise, you have the right to request the correction of your personal information if it is outdated, inaccurate, or incomplete (Rectification); to have it deleted from our records or databases when you believe it is not being used in accordance with the principles, duties, and obligations established by law (Cancellation); and to object to the use of your personal data for specific purposes (Opposition). These rights are known as ARCO rights.

If you wish to exercise your ARCO rights, you may do so by contacting our Privacy Department through the means established in this notice.

How can you revoke your consent for the use of your personal data?

You can revoke the consent you have given us for the processing of your personal data. However, it is important to note that we may not be able to fulfill your request or immediately cease using your data in all cases, as we may be legally obligated to continue processing your personal data. Furthermore, you should consider that for certain purposes, withdrawing your consent will mean we can no longer provide you with the service you requested, or it will result in the termination of your relationship with us.

To learn about the procedure and requirements for withdrawing your consent, you can contact our Privacy Department through the means specified in this notice.

How can you limit the use or disclosure of your personal information?

If you wish to limit the use or disclosure of your personal information, you may request this from our Privacy Department through the means specified in this notice.

Additionally, we may provide you with specific procedures and mechanisms through which you can limit the use of your personal information. These specific procedures and mechanisms will be communicated to you through the means we use to contact you or other means we deem appropriate.

Use of Cookies and Tracking Technologies

Cookies are pieces of information in the form of small files that are stored on your hard drive and generated by our website. These files make interacting with our site faster and easier by remembering preferences, browsing behavior, or registration data. The information they contain may be used when you visit our site and external sites.

Some of our pages or emails may contain small, invisible images called “web beacons” or “pixel tags.” Web beacons track your behavior on a page or in an email in a similar way to cookies.

We inform you that we use cookies and other tracking technologies for the following purposes:

To enable registration and login on our site.

For the proper functioning of the online store, to save the items you have added to your shopping cart, and to allow payment for them.

For recording and analyzing user behavior on our site for statistical and quality purposes.

In addition, we may use this information for advertising and remarketing purposes. Remarketing is a method that displays our ads on external websites based on past visits to our site. These ads may appear as banners or suggested posts.

You can opt out of the use of cookies for advertising through the Network Advertising Initiative website:

www.networkadvertising.org/choices/

To opt out of personalized Google ads:

www.google.com/settings/ads/?hl=es

You can also consult the privacy policies of the companies we use for advertising and remarketing purposes:

Google: www.google.com/intl/es_mx/policies/privacy/

Facebook: www.facebook.com/about/privacy/

If you prefer to disable cookies completely, you can do so in most internet browsers. Please note that this site may not function correctly if you do so. In the latest versions of Mozilla Firefox, Internet Explorer, and Google Chrome, the option to disable cookies is located in the "Privacy" section of each browser's settings.

How can you find out about changes to this Privacy Notice?

This Privacy Notice may be modified, changed, or updated due to new legal requirements; our own needs related to the products or services we offer; our privacy practices; changes in our business model; or other reasons.

Notwithstanding the foregoing, if you believe that your right to the protection of your personal data has been violated by any action or omission on our part, or suspect any violation of the provisions of the Law, you may contact the National Institute for Transparency, Access to Information and Protection of Personal Data (INAI). For more information, we suggest you visit their official website at www.inai.org.mx.

Changes to this Privacy Notice will be communicated through the contact information you provide during registration and on our website at the following address: www.softcredito.mx/aviso-privacidad

I consent to my personal data being processed in accordance with the terms and conditions set forth in this Privacy Notice.

Last updated August 2, 2022